Search Engine Optimisation (SEO)
Through The Eye Glass – Google AdWords’ Traffic Estimator
If you are considering investing either time, money or both into an online marketing or SEO campaign, one of the first steps we advise you to consider completing is to assess and measure the potential rewards of optimising your website for a set of keywords. The reason why this step is so important is that before you start investing is an often time consuming, labor intensive and often expensive strategy to boost your businesses online traffic, why not gain some insurance that your selected keywords will yield the results you are seeking.
Kick-Start your SEO knowledge with Google’s Search Engine Optimisation Guide
Back in November 2008, Google found themselves asked often at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?”
Of course there are multiple answers to this question, and a wealth of search engine optimisation information available on the web, however there is so [...]
Using Google Maps To Boost Your Website Traffic
Unless you’ve been locked away for the past few years, no doubt you will have heard, used or possibly integrated a website with Google Maps. Another world class web application created by Google that some say is a masterpiece of mapping handed down from the Google gods to the people. Well I’m not sure about [...]
The Right Keywords For Your Business. Make Or Break
Sticks and stones may break our bones, however failing to research and select the right keywords for your website will really hurt your business’ chances to succeed online. In this article I take a close look at a real life example of what can happen if keyword selection if left to the client or an [...]